VIVIENNE WESTWOOD will front an international government campaign. The advertisements will be shown on giant billboards worldwide, promoting all things British. The GREAT project celebrates areas of British excellence - technology and innovation, entrepreneurship, creativity, knowledge, green, heritage, sport, shopping, music and countryside - and Westwood has been chosen to represent the creativity category. Prime Minister David Cameron first announced plans for the initiative in September 2011, with the aim of highlighting Britain as a great destination to visit, live, work, study, invest and do business.
ELLA ALEXANDER 19 July 2012
http://www.vogue.co.uk/news/2012/07/19/vivienne-westwood-fronts-great-campaign-adverts
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