STYLIST Jessica Paster believes that young designers need to be "a little more open" when deciding which stars to dress for events. Paster, responsible for the immaculate red carpet style of Miranda Kerr, Emily Blunt, Cate Blanchett and Fanning sisters Elle and Dakota - to name but a few - insists that it's not as easy to dress up-and-coming talent as it was 10 years ago. "You didn't see Jason Wu or Prabal Gurung on the red carpet [at the Golden Globes], because instead of them being a little open-minded, they're waiting to get these other people that they think they deserve," she said. "If you would've put a Prabal Gurung on a beautiful actress, it would have been showcased and he would have sold four more dresses. Everyone is like, 'No, I want to dress Cate Blanchett. No, I want to dress Cate Blanchett. No, I want to dress Cate Blanchett." The stylist continued to explain that she believes the problem lies with both the PR ("they're not public relations, they're dress traffickers") and the designer - while also expanding upon the lucrative effect that a red carpet outing can have on a label's sales. "They want the most famous person, and they're losing the chance to get their work shown. There are two reasons to dress somebody on the red carpet: ego or business. I just feel that these up-and-coming designers that are fabulous and amazingly talented should be a little more open," she told Fashionista. "If they can get their dress on a certain person on a red carpet, that's going to sell their clothing. But instead these designers have to go and do a line with - so and so, or for Kmart - they have to do those things because obviously their clothes are not selling."
16 JANUARY 2013 SARAH KARMALI
http://www.vogue.co.uk/news/2013/01/16/jessica-paster-stylist---celebrity-red-carpet-style---miranda-kerr-cate-blanchett-emily-blunt
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