CALVIN KLEIN creative director Francisco Costa will launch a limited edition collection for Macy's next month, signifying a first- and extensive - foray onto the high street by the American fashion giant.
With price points from $135 (£84.40), to $180 (£112.60), the range will mark the start of the US chain's new spring project - a celebration of all things Brazilian, in a bid to raise money for the Amazon Rainforest. Costa, who was born in Guarani, Brazil, says that the pairing is a perfect fit.
"This fresh, youthful line of dresses reflects both my roots and the modern, yet timeless spirit of Calvin Klein," said Costa.
The collection, which will be available from May 15 for two months, will incorporate the clean lines of Calvin Klein and was inspired by Brazil's beautiful sunsets, as well as its architecture. Costa is not the only Calvin Klein designer to be collaborating with the store - Kevin Carrigan, the global creative director for ck Calvin Klein, Calvin Klein and Calvin Klein Jeans, has created a range of men's and womenswear which will also Brazilian elements - including vibrant colours and prints.
"This is a huge coup for us," Macy's Inc.'s executive vice president of marketing Martine Reardon told WWD. "We obviously have a huge distribution of Calvin Klein products but we do not carry the [designer] collection that Francisco creates. Unfortunately, those price points are not within Macy's price points."
Previous designers to team up with Macy's include Karl Lagerfeld, Kinder Aggugini, Matthew Williamson and Alberta Ferretti.
ELLA ALEXANDER 03 April 2012
http://www.vogue.co.uk/news/2012/04/03/francisco-costa-launches-calvin-klein-macys-collection
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