Twilight megastar Kristen Stewart sure has played hard to get in terms of signing up to the hundreds of celebrity endorsements we’re sure have been thrown her way. But the 21-year-old has finally succumbed to Balenciaga, the French fashion house announcing that she’s to be the face of their as-yet-unnamed new fragrance.
While Balenciaga creative director Nicolas Ghesquiere told WWD the 21-year-old actress “shares the radical spirit of Balenciaga”, Stewart says she has always felt drawn to the brand: “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is.”
Stay tuned for a spring 2012 release of the new Balenciaga scent.
by Ana Almeida
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