Fashion's big names get behind Barack Obama's presidential campaign

If there was a CNN poll for Barack Obama's approval rating within the fashion industry, the President might want to look at those numbers whenever he's feeling crest-fallen.

Obama might have disappointed many supporters when they realised the man who ran on a promise for "change" could not enact that change fast enough. Fashion people can be fickle folk, but their loyalty to President Obama remains unwavering.
Last night, Obama's people announced on their blog the Runway to Win campaign.

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"We're launching something new, and a little different, over the next few weeks: a collaboration by some of the country's top fashion designers in support of Obama 2012," they wrote.

"In the coming weeks, we'll be rolling out Obama-inspired designs from Tracy Reese to Jason Wu to Tory Burch at runwaytowin.com. The details are still under wraps, but sign up for your First Access pass to get updates - and a first look at the new designs. Then invite your friends and family to do the same."

Anna Wintour has continued to put her money where her mouth when it comes to her support for Obama: she has hosted several fundraising dinners for the President.
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This summer, a dinner party she hosted for 50 people cost $30,400 per head, according to the New York Times. "Aides cautioned that not everyone in attendance gave $30,400, which is the maximum under federal law that an individual can contribute to a party; some may have contributed a lesser amount previously," the newspaper reported.

In June 2008, Wintour co-hosted a party for Obama with Calvin Klein, André Leon Talley and her partner, Shelby Bryan. Tickets cost between $1,000 and $2,300.

As for Runway to Win (a follow-up to the 2008 campaign Runway to Change) an e-commerce site will launch on Thursday, according to Women's Wear Daily, selling products by Marc Jacobs, Tory Burch, Diane von Furstenberg, Narciso Rodriguez, Jason Wu, Alexander Wang, Joseph Altuzarra, Rag & Bone, Rachel Roy and Tracy Reece. Think T-shirts, bags, scarves and bracelets. All proceeds going to the Obama Victory Fund.


BY MELISSA WHITWORTH | 09 JANUARY 2012
http://fashion.telegraph.co.uk/news-features/TMG9002757/Fashions-big-names-get-behind-Obamas-presidential-campaign.html